COACH SEE WHAT FITS
INFO
Photo and video direction for the See What Fits franchise, highlighting the bag’s function and capacity. Each bag’s personality is brought to life through careful prop selection and composition in the stills, while balanced ASMR sounds engage viewers throughout the video’s packing sequence.[2025]
CATEGORY
Art Direction
TOPIC
Fashion
CREDITS
Art director Leslie Berumen Flores
SUPPORTING ART DIRECTOR Travis Witmer
Photographer Anna Pogossova
Digital Tech Jacky Jiang
Lighting Assistant Weiren Jheng
Prop Stylist Aniza Iñiguez
Prop ASSISTANT Vivian Quinn Lown
shoot Production Coordinator Bayley Resetar
DP Michael Della Polla
GAFFER Scott Surman
DIT/Swing Lucas Ruderman
Second AC Esther Kim
Sound tech Billy Jim
Talent Kyla Malloy
POST PRODUCTION coordinators Alicia Parrish, Mary Song
Project Manager Casey Hersh
•.°
CONTACT
GRAPHIC DESIGNER and ART DIRECTOR based in NYC.
Previously at Coach, Du & Berry, & Fashion@Brown.
leslieberumenflores@gmail.com
EMAIL, LINKEDIN, ARE.NA
Specializes in BRANDING and VISUAL IDENTITIES, with experience in photo direction, type, motion, web, spatial, and editorial design.
Open to freelance and collaborative projects.
Last updated on 02.02.26.