Campaign · Art Direction

Coach: See What Fits

Photo and video direction for the See What Fits franchise, highlighting the bag’s function and capacity. Each bag’s personality is brought to life through careful prop selection and composition in the stills, while balanced ASMR sounds engage viewers throughout the video’s packing sequence.

Sector

Fashion

Client

Coach

Team

Art director Leslie Berumen Flores
SUPPORTING ART DIRECTOR Travis Witmer
Photographer Anna Pogossova
Digital Tech Jacky Jiang
Lighting Assistant Weiren Jheng
Prop Stylist Aniza Iñiguez
Prop ASSISTANT Vivian Quinn Lown
shoot Production Coordinator Bayley Resetar

DP Michael Della Polla
GAFFER Scott Surman
DIT/Swing Lucas Ruderman
Second AC Esther Kim
Sound tech Billy Jim
Talent Kyla Malloy
POST PRODUCTION coordinators Alicia Parrish, Mary Song
Project Manager Casey Hersh

leslieberumenflores@gmail.com

Are.na

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