Brand Identity

Hong Chen

Logo and visual identity encompassing all three branches of a leading industrial waste transportation company based  in the world’s largest semi-conductor manufacturing hub, Hsinchu, Taiwan.

A contemporary, friendly, and sophisticated look is carried across the typography and logo mark to foster trust in clients and stand out among competitors in the industry, whose visuals are often rooted in tradition. The geometric identity, creating a grounded dimensionality, bridges tech with sustainability.

Sector

Sustainability
Transportation

Client

Hong Chen Co. Ltd.

Team

DESIGN Leslie Berumen Flores, Ryan Brandon Hsiao

Concepts

Applications

leslieberumenflores@gmail.com

Are.na

Site Typeface Switzer by Indian Type Foundry (ITF)